Epic launches, Politico goes deeper: Why longform is the new necessity | PandoDaily



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The power of an image

This chart shows the number of social media-generated clicks on a tragic PalmBeachPost.com story this morning out of suburban West Palm Beach: A body was found floating in a canal.



The clicks from 8:23 to 8:43 a.m. came from our initial tweet.



We saw the spike in traffic after posting a photo to our Facebook page:



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A customer service success story

Told via a round of Facebook messages.

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Palm Beach Post social media star: High school sports writer Jeff Greer

Palm Beach Post high school sports writer Jeff Greer is not only active on Twitter and Facebook, he takes full advantage of a wide spectrum of social media by being heavily involved in blogging, reader feedback and video.

His use of Twitter varies. He tweets recruiting news, announcing reported scholarship offers to high school football and basketball players. He live-tweets sporting events, from the Miami Heat and Florida Marlins to high school softball. I interacts with his followers by asking questions such as, “Name your top five NBA players of all-time.” He’s also been known to post the occasional joke, such as this lighthearted photo.

On The Post’s PBGametime Facebook page, he and his fellow high school sports writer post photos, links to stories that don’t come through the feeds and interact with users. The page has 1,995 fans and counting. Continue reading

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Palm Beach Post social media star: Courts reporter Jane Musgrave

John Goodman trial
By Breaking News Editor Rick Christie

It’s not often that we get to set a new standard for coverage.

But we did just that with our coverage of John Goodman’s high-profile DUI manslaughter trial.

One day in, it was clear that our initial plan to go with one reporter both for print and online was not going to be enough if we wanted to do it right. Continue reading

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Palm Beach Post social media star: HistoricPalmBeach.com’s Michelle Quigley

Research librarian Michelle Quigley is the driving force behind The Palm Beach Post’s HistoricPalmBeach.com, as well as the blog’s Facebook page and Twitter account.

The niche site has a loyal audience, including 1,600 Facebook fans, folks who post about their own memories of Palm Beach County and in return get relevant and quirky facts from the place we live.

With Facebook’s new Timeline, Michelle posted historic events as Facebook Milestones relevant to Palm Beach County dating to 1696, when Jonathan Dickinson shipwrecked off Jupiter Island.

Michelle’s Timeline takes readers on a trip through local history, tracing such events as: Continue reading

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Palm Beach Post social media highlights for February

  • For a daylong live chat on Signing Day 2012, Palm Beach Post college and high school football writers pitched in to take on on numerous topics, interact with readers and answer questions as players made their school choices official. Replay the chat here.
  • When health writer Stacey Singer covered Palm Beach County’s first free health care day on a Saturday in February, you might say she just phoned it in. In addition to writing her story for the web and print, Stacey used her iPhone to post live updates on her popular Twitter account throughout the day as she was reporting, including tweeting her iPhone photos of patients she talked with. She covered the event in real time as 12 clinics saw more than 1,100 people for free, capturing the stories, the faces and the pain of Palm Beach County’s ailing and uninsured. See a summary of her live coverage here.

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